Celebrate National Beer Day with Kräftig!

It’s always a good time for a beer, especially on April 7. You want a beer with your brunch? You can do that. Know why? Because this is America – land of the free and home of the brews – oh, and because April 7 is National Beer Day. That’s right… beer has a holiday. Which means if someone asks you why you’re pairing a Kräftig with some extravagant Eggs Benedict made with pork shoulder or pig ears or whatever part of the swine is in right now, you can just say you’re celebrating your favorite holiday.

If you didn’t know that National Beer Day was a thing, we guess we’ll give you a pass this time. It’s not like you forgot your wedding anniversary or anything. The holiday was first recognized in 2009, but its roots reach all the way back to 1933, when the Cullen-Harrison Act formally went into effect.

Basically, the Cullen-Harrison Act allowed the sale and consumption of alcoholic beverages containing up to 4.05% ABV. Yeah, that’s a fairly low ABV, but the legislation paved the way for the official end to prohibition eight months later, so we’re sure there wasn’t much complaining. In fact, we think President Franklin D. Roosevelt’s remark after signing the act pretty much summed up the nation’s attitude on the matter: “I think this would be a good time for a beer.”

We think so, too, Mr. President. We think so, too. Embrace your inner Roosevelt by celebrating National Beer Day with a Kräftig… or two. As another Roosevelt once said, “Speak softly and carry a Kräftig.” Wait, Teddy didn’t say that? Well, he should have.