Remember when you went to pick up your date on prom night? You know, that time when The Father greeted you at the door – decked out in camouflage and sharpening a skinning knife while reminding you about curfew. Okay, maybe that was just us, but still. Point is… camo is pretty badass. Sure, it comes in handy when you’re out on a hunt, but it also just looks cool. Which got us thinking: Why should we be the only ones looking cool in camo? Why can’t our beer rock it too? So, we decided to do something about that. Introducing: Kräftig’s limited-edition camo beer cans and packaging.
Made possible through a partnership with Realtree (yes, that Realtree… the company that revolutionized the entire modern outdoor entertainment landscape), 12 and 30 packs of 12 oz. Kräftig Lager and Light will rock a badass camo pattern until the end of October. We even got some hunter orange on these things for the sake of authenticity! After all, nothing screams I HUNT quite like bright orange. And, continuing the Busch family’s longstanding commitment to conservation, a portion of the proceeds from these cans will go directly to the Missouri Conservation Heritage Foundation.
Regardless of how cool it looks, one of the best things about camo is that it represents the wonders of nature. See, we firmly believe in the power of the great outdoors. It connects us to our roots – reminds us to slow down and take time to truly enjoy life. It’s something everyone should experience at some point or another. Our goal in donating to the Missouri Conservation Heritage Foundation, is to preserve our natural resources so present and future generations throughout the Midwest have the opportunity to experience the great outdoors.
So, put on some camo clothing, head on down to your nearest store, and hunt down a case of camouflage Kräftig. Then, go outside. Seriously. Share some Kräftig with your friends and loved ones and just spend time enjoying nature together.